Here’s how generative engine optimization (GEO) is changing the role of PR, why brand mentions are the new backlinks, and what strategic marketers are doing to build trust.

As AI tools like ChatGPT change how people search, content marketers need more than SEO tricks. This article explores how to write for LLMs—and stay visible beyond the rankings.

Media relations has evolved, but the need for a great story hasn’t. This article offers 10 proven tips for PR professionals to help your pitches land.

Wondering how to write a media pitch that actually gets read? This step-by-step breakdown of a successful cold pitch shows you what works—and why.