This is for you if:

• You’ve outgrown “just making content” but don’t need or want a full-time hire who has to learn everything the hard way

• Content, search, PR, and sales enablement exist, but operate in different lanes with no clear handoff or shared story

• You need someone to own content marketing end to end (yes, even reporting)

What this looks like in practice:

You get senior content leadership embedded in your team. Someone who owns the story, stays close to the work, and helps the team adapt when priorities change.

This includes:

• A clear story and consistent POV the whole team can use across web, search, sales, and thought leadership

• A custom, cross-channel content strategy shaped around how your business actually sells and grows

• Regular strategy sessions to set priorities, review what’s working, and adjust as needed

• Clear direction on what to build, pause, or stop — so effort compounds

• Ongoing decision support as launches happen, requests come in, and priorities shift

• Systems & workflows that make execution easier

How we work together:

• Embedded partnership, not drop-in consulting or drive-by recommendations

• Regular strategy sessions (typically weekly or biweekly)

• Asynchronous feedback and guidance between sessions

• Shared workspace (Slack, Notion, Google Drive) to keep strategy, decisions, and resources in one place

This is for you if:

• Sales and exec conversations sound sharper than your website

• You want recognition, not just reach

• You’re tired of content that sounds right but goes nowhere

What that turns into, in practice:

Depending on what you need, outputs can include: social posts and a posting strategy, newsletters, video concepts or scripts, op-eds, long-form articles, or executive bylines.

Some teams want this fully done-for-you. Others prefer a done-with-you model, where I shape the thinking, structure, and drafts, and your team stays close to the execution. Both work. What matters is that the content holds together.

What we focus on:

• Belief-driven ideas (not hot takes)

• Clarity and consistency, even as formats and channels change

• Upstream indicators that tell you it’s landing: recognition in real conversations, branded search lift, when your ideas start showing up in AI answers

This is for you if:

• Sales conversations start mid-stream, and you need content that does the warming up

• You want a newsletter that shapes how people think, not just what they click

• You’re tired of explaining why your lifecycle emails haven’t really been touched since 2019

What you get:

• A custom newsletter strategy with a clear job to do at each stage of the buying journey

• A distinct, recognizable POV your audience comes to expect

• Subject lines and body copy written to earn opens & clicks

• Content written for real readers first, while still holding up across search and AI-driven discovery

• Editorial guidance on voice and consistency, so the newsletter reinforces how your brand shows up everywhere else

• Integration with your broader content ecosystem, to ensure email supports your website, search presence, and thought leadership

Workshops are hands-on, discussion-heavy, and rooted in real examples from your market. We use your content, your competitors, your data, and the realities that slow decisions and dilute good ideas.

No hypotheticals. No generic frameworks.

Format:

½ day · Full day · Multi-session engagements – Customized to team size, maturity, and goals.

Topics:

SEO, AEO, & the New Visibility Stack – How Google, LLMs, and human distribution overlap, and what this means for content planning.

We cover:

• How traditional SEO, AI search (AEO/GEO), and social discovery interact in practice

• What actually makes content citable by LLMs

• How intent patterns that show up differently in search vs AI tools

• Structuring pages so they work for humans and machines

• What to track when rankings aren’t the whole story anymore

Define Your Story Sprint – Clarify an owned POV before you invest in more content.

We cover:

• Identifying borrowed language vs owned positioning

• Surfacing the questions customers ask before they ever convert

• Translating strategy into usable narrative pillars

• Pressure testing messaging against real buying moments

• Deciding what not to say (and why that matters)

AI & Content Workflows – Using AI to scale what works, without losing your voice. This session focuses on AI as a diagnostic and amplification tool, not a replacement for judgment.

We cover:

• Where AI is genuinely useful in research and planning

• How to use AI to surface gaps, inconsistencies, and weak spots in your content before customers or sales do

• What it takes to protect voice, quality, and credibility when AI enters the workflow

• Practical ways teams are drafting, editing, and repurposing content without losing coherence

• What not to automate (even if you can)